Oakley Spectors — AR Performance Eyewear

See More.
Perform
Better.

The first AR sunglasses built for endurance athletes. Your pace, heart rate, and distance all visible in your lens, not on your wrist.

Spectors AR HUD — Live View

Current Pace
6:45
MIN/MI
Avg Pace
7:15
MIN/MI
Distance
5.23
MI
Time
37:26
ELAPSED
Heart Rate
158BPM
AR HUD Display · Bluetooth Connected · Garmin Compatible · Apple Watch Compatible · 100% UV Protection · Recycled Frames · AR HUD Display · Bluetooth Connected · Garmin Compatible

The Problem

Your Data is
in the Wrong Place.

Every split matters. Every glance at your wrist costs you focus, form, and time. There had to be a better way.

Garmin Watch

UV lenses block the screen in direct sunlight. Wrist rotation breaks your stride. Your eyes leave the road at the worst possible moment.

Apple Watch

Small touchscreen. Hard to read at speed. Requires wrist rotation mid-stride. Not designed for the demands of a race environment.

The Solution
Oakley Spectors

Stats live in your lens. No wrist glance. No broken form. No lost focus. Just you, the road, and the data you need, exactly where your eyes already are.

As Seen on Instagram

Key Features

Built for the
Data-Obsessed.

01

AR HUD Display

A heads-up display projects your pace, heart rate, distance, and elapsed time directly into your field of view. Stats without ever looking down.

02

Bluetooth Connectivity

Connects seamlessly to Garmin watches, Apple Watch, and Whoop devices you already own. No new subscriptions. No new ecosystem.

03

POV Camera

Built-in camera captures your training and race footage from your exact POV. Perfect for runners and cyclists who create content or review form.

04

Sustainable Build

Recycled frame materials meet Oakley’s uncompromising performance standards. Lighter than traditional sport frames. Built to last season after season.

Pre-Launch

Be First to
See the Future.

Join the waitlist for early access, exclusive launch pricing, and athlete beta testing opportunities.

OAKLEY SPECTORS

AR sunglasses engineered for endurance athletes who demand more from their gear.

© 2026 Oakley, Inc. All rights reserved. Student project for educational purposes only.

Spectors Live HUD

Current Pace6:45 min/mi
Heart Rate158 bpm
Distance5.23 mi
Time00:37:26

New — Spring 2027

Oakley
Spectors™

AR Sunglasses for Endurance Athletes

The Spectors are Oakley’s first augmented reality performance eyewear that is engineered for competitive runners, cyclists, and triathletes who need real-time data without ever breaking stride.

$449

Infographic

Built to Race.

Compatible Devices

Garmin Apple Watch Whoop Polar Strava

Who It’s For

Competitive runners. Cyclists. Triathletes. Content creators who train hard and want their footage to prove it. Anyone who has ever glanced at their wrist mid-race and wished they didn’t have to.

OAKLEY SPECTORS

AR sunglasses engineered for endurance athletes.

© 2026 Oakley, Inc. All rights reserved. Student project for educational purposes only.

Our Story

Where Performance
Meets Vision.

The Problem We Set Out to Solve.

Endurance athletes are among the most data-driven people on the planet. Every split, every heart rate spike, every mile, it all matters. But the tools they’ve been given to track that data require them to stop doing the very thing they’re measuring.

UV lenses block Garmin and Apple Watch screens in direct sunlight. Glancing down at your wrist breaks your form, disrupts your breathing pattern, and costs you precious seconds of mental focus. Meta’s Ray-Ban glasses are built for social media, not sport — they slip when you sweat and aren’t engineered for performance.

“I kept wishing I could just see my pace without looking down.”

That frustration is what drove the concept behind Oakley Spectors — AR sunglasses that keep your stats exactly where your eyes already are.

Campaign Timeline

01

Pre-Launch

Teaser content, influencer seeding with running creators, waitlist campaign targeting endurance communities on Strava and Reddit.

02

Launch

Hero video drops, Instagram feed and story ads, OOH placements in running hotspots like Griffith Park, Santa Monica, track boards.

03

Post-Launch

Community UGC program, expanded app compatibility, athlete ambassador partnerships across running and cycling.

Who We’re
Building For.

Target
Athletes

Competitive, data-obsessed, already wearing Oakley. They want every edge possible on race day.

Target
Runners

From 5K to ultramarathon runners who track every split and hate breaking form to check stats.

Target
Creators

Filmmakers and POV content creators who want race footage from their exact perspective.

What Testing Showed Us

“I use sports glasses while XC skiing and often wish I had a HUD to check my heart rate. It would be great to have a HUD for my Garmin watch.” — Early tester feedback

Why Oakley

Oakley has been engineering performance eyewear since 1975. The Spectors build on that legacy, combining Prizm™ optical clarity, O Matter™ frame durability, and Unobtainium® grip with cutting-edge AR technology.